acou. Wool®: Sustainable Acoustic Panels Made from British and Regenerative New Zealand Wool
There are lyrical, design and commercial narratives derived from the age-old traditions of sheep grazing in open pastures. The wool sheared is more than a by-product of farming—it’s a living thread that connects people, land, heritage and economies world-wide, with the centre of trade being traditionally in Yorkshire, UK, also the home of acou.wool®
By partnering with the Woolkeepers® initiative, acou.wool® ensure wool from both the UK and New Zealand is gathered with respect for the animals, for the environment, and for the farmers who nurture both. Woolkeepers® guarantees every step is fair and transparent, so when the wool leaves the farm, it carries with it more than just quality; it carries trust, accountability, and a deep sense of stewardship.
From these fields, the wool begins its transformation. Utilising knowledge attained over years within the acoustics industry, it takes on a new role - absorbing and softening sound, calming spaces, and reconnecting us to the very landscapes it came from. This is where acou.wool® shines: not only in its unique construction, but as a storyteller, a bridge between nature and design, heritage and innovation.
Sometimes in design, you come across a product that just feels right. Not just because it works beautifully, but because it stays true to its roots, delivering on every value it stands for.
The Story Behind acou.wool
acou.wool® by acou.space is made from 100% British and regenerative New Zealand wool, transforming a natural, renewable fibre into an innovative acoustic solution. Each panel is created with sustainability at its core, ensuring performance and responsibility go hand in hand.
Acoustic Panels that Connect Design with Nature
Wool’s natural fibre structure is excellent at absorbing sound across a wide range of frequencies reducing reverberation and creating calmer, more restful interiors.
But the beauty of acou.wool® goes beyond performance. Its textures and natural finishes bring warmth and connection into spaces—an embodiment of biophilic design that makes interiors feel alive, grounded, and close to nature.
acou.space are known as innovative acoustic designers and suppliers, designing unique biophilic acoustic products as well as creating sculptural acoustics with the A&D community for specific projects. acou.space launched acou.wool® at Clerkenwell 2025 to promote the genuine qualities of natural wool as an efficient and environmentally kind sound-absorbing acoustic fibre.
Why British Wool Matters.
By choosing acou.wool® and their close links with Woolkeepers®, local farmers are supported and ethical farming practises promoted thus increasing the long-term benefits in:
- Ensuring fair value for farmers
- Supporting high animal welfare standards
- Promoting environmentally conscious farming
- Strengthening a circular economy in design
This means every panel has a traceable, ethical story behind it.
Walking the Talk on Sustainability and Connection to Nature
In a market where “eco-friendly” can sometimes be just a buzzword verging on "green-washing", acou.wool® feels refreshingly real and authentic.
Every stage - from farm to finished panel - reflects genuine care for the planet, people, and animals.
These products are proof that design and sustainability can truly coexist.
acou.wool and the Biophilic Design Sourcing Hub
At the Biophilic Design Sourcing Hub, we only partner with companies that inspire trust, responsibility, and innovation. acou.wool is a perfect fit—rooted in heritage, designed for modern spaces, and delivering measurable environmental benefits.
By bringing acou.wool into a project, designers, architects, and homeowners don’t just improve acoustics—they create spaces that honor nature and community.
A Future Where Design Honors Nature can exist
With acou.wool, acoustic design takes on new meaning. It’s not just about sound—it’s about sustainability, heritage, and creating interiors that reconnect us with nature whilst respecting rural communities
By choosing acou.wool, you’re choosing more than an acoustic panel. You’re choosing a holistic, ethical, and biophilic solution that truly delivers on what it stands for.